With over 12 years of experience in the dynamic world of social media, I have honed my skills as an Interior & Lifestyle Creator, blending visual storytelling with a deep understanding of the digital landscape. Under my personal brand "heylilahey", I have cultivated a successful presence across platforms like Pinterest, blog, Instagram, and the rapidly rising TikTok, both through video and photography.
My recent work in co-leading the successful growth of a magazine’s TikTok channel showcases my ability to craft compelling content and content calendars that resonate with audiences.
As a bilingual creator fluent in both German and English, I can connect with diverse audiences, tailoring my approach to their unique cultural nuances and preferences.
Many of my clients operate within the sustainable sphere, allowing me to merge my creative talents with a profound knowledge of eco-friendly, mindful and slow living practices and messaging.
At the core of my work lies a passion for storytelling through visually captivating narratives. By seamlessly blending stunning visuals with engaging stories, I create content that resonates on an emotional level, fostering authentic connections with viewers.
As a content creator, I craft compelling photo, video, and written content tailored for all major social platforms like Instagram, TikTok, Pinterest, and blogs. Clients can leverage my expertise to elevate their own channels or enlist me as a brand ambassador showcasing their products/services on my successful platforms (under the name “heylilahey”). With over a decade of experience, I’ve proven my ability to conceptualise and execute campaigns that resonate, having successfully grown the audiences of client channels through engaging, strategic content deployment.
With a background in public relations and over a decade of experience as a content creator, I possess a unique combination of skills to craft highly effective social media strategies. Drawing from my deep understanding of audience engagement and narrative storytelling, I develop social media plans that are easy to follow, efficient, and sustainable – yet compelling enough to captivate your target audiences. My strategies seamlessly blend compelling visuals, written content, and video tailored for each platform. Moreover, my PR expertise ensures your messaging resonates authentically, fostering meaningful connections with your desired communities.
As an Interior & Lifestyle Creator as well as PR consultant, I offer insightful workshops and talks. Having presented at major events like Berlin Fashion Week, Tastemade Studios in London, and through online Pinterest campaigns, I bring real-world expertise in crafting impactful content strategies. Whether training teams, speaking at conferences, or leading masterclasses, I share invaluable insights into authentic storytelling, community building, and establishing thought leadership online. My workshops blend visual narratives with data-driven strategies, enabling businesses to elevate their digital presence effectively.
Together, we can craft a cohesive digital strategy that elevates your brand’s presence, fosters community engagement, and positions you as a thought leader in the sustainable living, mindful lifestyle and aesthetic design space. Let’s collaborate and unlock the power of compelling content that not only entertains but also educates and empowers.
